GREAT IDEAS COME WITH UNDERSTANDING CUSTOMER NEEDS
Portfolio
OBJECTIVE: To promote the official launch of new notebook series in the Greek market.
ACTIONS: PR campaign and in-store promos for new products launch. Media relations, press conferences, press tours, product reviews, executives' interviews etc. Channel event for distributors and resellers.
CATEGORY: Full PR
OBJECTIVE: The enforcement of brand awareness and the better support of the sales distribution channel in Greece and Cyprus.
ACTIONS: Organization of channel and partners events in Greece and Cyprus. Media relations program, executives interviews etc.
Telemarketing activities for partners.
CATEGORY: Full PR
OBJECTIVE: To communicate the participation of Greek Cyber Security Team to the European Cyber Security Challenge. To attract new members and sponsors for the cyber security team.
ACTIONS:Media relations activities, presentations to universities and other educational institutions. Sponsorship events organization.
CATEGORY: Full PR and sponsorship plan
OBJECTIVE: To promote the grand opening of Miraggio Thermal Spa Resort, one of the best spa resorts in Balkan Peninsula.
ACTIONS: The resort hosted an opera gala with the famous Helikon Opera Music Theatre of Moscow. The artists performed popular parts of the international opera scene and Russian songs.
A full publicity plan including press trips, interviews, media relations etc supported the event.
CATEGORY: Events
OBJECTIVE: To communicate the presence and the work of Hungarian National Trade Organization in Greece. To promote the collaboration among Greek and Hungarian companies.
ACTIONS: Media relations activities including press event, interviews, sponsored articles, corporate events organization, advertising campaign, participation in exhibitions, conferences etc.
CATEGORY: Full PR
OBJECTIVE: To enforce Sencor brand reputation and awareness. To support sales through in store promotions.
ACTIONS: Media relations activities including press releases, and instore promo activities. In-store promotion in 5 major retail stores of Media Markt network in Athens, Thessaloniki and Patra.
CATEGORY: Product PR
OBJECTIVE: To promote the archaeological expedition "Terra Submersa" conducted by the University of Geneva and the Swiss Archaeological School.
A 30-day tour in Greece of MS-Turanor Planet Solar the world’s largest solar catamaran. The vessel arrived in Eretria the base of Swiss Archaeological School in Greece, for celebrating the National Day of Switzerland after the crossing of Corinth Canal.
Final station the Kiladha bay were hosted a 12-days underwater archaeological research with full-day guided tours for journalists.
CATEGORY: Full PR
OBJECTIVE: To promote the launch of Nobacco new product series.
ACTIONS: A fancy event for press representatives, influencers, celebrities and distributors. Multiple activities including a live performance of a music rock band and product testing impressed the guests.
Extensive media relations activities supported the event.
CATEGORY: Events