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How We Work

OUR METHOD

We develop and execute effective PR strategies based on clear objectives and key results, designed to serve client’s business goals.

Needs Analysis

is the first step for every project, indicating client's total communications needs or the individual needs of specific, separate activities. Read More

Needs Analysis

is the first step for every project, indicating client's total communications needs or the individual needs of specific, separate activities.

Objectives

are set from the beginning of every project. We focus on the inclusion of communications activities as an integral part of total strategic and marketing targets of the... Read More

Objectives

are set from the beginning of every project. We focus on the inclusion of communications activities as an integral part of total strategic and marketing targets of the client.

Communications Strategy

Communications strategy describes which tactics and actions must be implemented to reach business goals and objectives. According its resource levels each client select the necessary tools to be included... Read More

Communications Strategy

Communications strategy describes which tactics and actions must be implemented to reach business goals and objectives. According its resource levels each client select the necessary tools to be included in the final plan.

Working platform description

An analysis is always carried out in order to draw up a stable working platform, based on new or existing material. Read More

Working platform description

An analysis is always carried out in order to draw up a stable working platform, based on new or existing material.

Implementation

Communications plan is implemented according to a fixed time schedule, in close co-operation with the client. An evaluation of the achieved results and their impact proceeds frequently. Read More

Implementation

Communications plan is implemented according to a fixed time schedule, in close co-operation with the client. An evaluation of the achieved results and their impact proceeds frequently.

Performance evaluation

is based on specific criteria set at the very beginning of every programme.The total evaluation process indicates the level of success for each action. Read More

Performance evaluation

is based on specific criteria set at the very beginning of every programme.The total evaluation process indicates the level of success for each action.